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Sunday, October 21, 2012

The inspiring story behind Malin+Goetz

I got a chance to meet Matthew Malin and Andrew Goetz – the two founders behind the beauty and wellness brand Malin+Goetz of New York during their visit in Manila over the weekend. 

Facing the camera is Matthew Malin and on side view is Andrew Goetz.

Matthew Malin and Andrew Goetz of Malin Goetz

I like the brand’s philosophy because it helps you to simplify instead of complicate your regimen.   As Malin and Goetz shared, there are  lot of beauty brands that require you to do several steps.  For the face for instance, you can simplify and at the least, just do 2 steps – cleanse and moisturize.  Toner is needed to remove any residue left on your face but if your cleanser does well already, then you may skip using a toner, they shared.  The brand loves to promote easy and simple 2 step-regimen.

It was also interesting to hear the story of the Malin+Goetz brand from the founders themselves.  Matthew Malin previously worked for Saks Fifth Ave, Barney’s New York, Kiehl’s and Prada, while Andrew Goetz worked for a Swiss-based design manufacturer called Vitra.  They started Malin+Goetz as an apothecary in New York’s Chelsea neighborhood in 2004 where they also live. 

Matthew has sensitive skin and suffered from several skin allergies so they made sure that their formulations are effective but gentle.

When they started, Matthew and Andrew themselves waited on customers, sat behind the counter, took orders via phone, packed and shipped items.  In the evenings, they would close the apothecary and serve home-cooked dinner right in the shop to guests as way to promote the brand (but without talking about their products during the dinner).  And it worked!  In fact, Andrew’s regular dinners were hailed as one of Manhattan’s best by Food & Wine Magazine. And today, Malin+Goetz products are distributed globally.  Inspiring story!

Here are some of Malin+Goetz’s product testers which you can try when you drop by their counter at Adora, Greenbelt 5.  My favorites are the Vitamin B5 Body Moisturizer, Mojito Lip Balm and Moisturizing Shampoo

Malin Goetz assorted products

Other than haircare and skincare products, Malin+Goetz also have perfume and scented candles. 

In Manila, Malin+Goetz products are available at Adora, 2nd Level Greenbelt 5, Makati City.

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